Proposed Pass it Forward for PETA Program
By Stefanie LaRue
Mission: To educate and mentor the younger generations about the importance of caring for animals in a humane way so they have quality of life.
Demographic/Target Audience: The up and coming generations that can bring about change starting at a young age. The goal is to teach them early on to become advocates for animal rights.
In school Educational presentations: (show entertaining video and have a dog onsite so they bond, connect and learn in person, kindness to animals) Make if fun but keep it simple!
· Junior High
· High School
· College Campuses
Media outreach:
· National campaign to brand the awareness of better treatment for animals
· PSA’s that include kids as the spokespeople
· Commercials that include kids with their animals showing their special relationship
· Documentary that includes footage of school tours, interviews of real people (kids and adults) with their animals sharing their stories
· TV shows to include content related to PETA’s mission that will reach the masses
· Kids chosen as the spokespeople for PETA conducting interviews, etc.
· PETA TV show on Animal Planet
· Children’s books to be placed in schools nationwide
· Videos produced by kids themselves (contest among them and the winners get their footage on TV, website, etc.) Schools could get involved with this too working together with the kids to help gain recognition for that specific school.
Corporate Sponsors and Partnerships:
· Healthy/Organic pet food companies
· Pharmaceutical companies that make medications veterinarians prescribe
· Animal Planet
· Home Away (lost pet finders)
· Animal products (toys, pee pads, bedding, housing)
Marketing:
· Brochures
· Banners
· PETA promo give aways
"My biggest hero is my dog/child Milly. She has been a warrior through all that she has endured in her own battle to stay alive being disabled. Milly has been the number one reason I have been inspired to live a healthy lifestyle. She has helped heal me and she has brought such joyful happiness back into my life." For more information stefanie@metooyoutoo.org - www.myspace.com/cancerwarrior
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Adoptable Pets
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Pass It Forward Virtual Adoption Center
Meet some of the animals available for adoption at Pets in Need.
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Welcome to Parsippany Animal Sporters Societ, Inc., also known as PASS!
PASS is an all volunteer, non-profit group of citize.
Our Goals are . . . .
- dedication to the improvement of animal welfare by providing education on animal issues for the general public,
- by supporting the shelters and rescue groups in their efforts to place unwanted animals in caring homes,
- and by fundraising to support these goals and other animal welfare initiatives.
PASS was officially organized as a non-profit corporation on May 29, 2003.
On September 5, 2003, PASS received its 501(c)(3) status from the IRS.
Any person who is in sympathy with the objectives of the organization may become a member.
If you would like a copy of our newsletter "PASS It Along", please contact us. info@pass4pets.org
Comics 
Animal Times
"Let's Ask the Animals" (Ages 7-10) 
"Their Future"
